TikTok is introducing a new feature that permits them to lessen the volume of AI-made media appearing in their timelines. This step comes as the service revealed that it presently contains more than 1 bn AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a full-scale rollout. This development comes amid a increase in content created by AI, spurred by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that nearly a tenth of the fastest-growing channels on another major platform only show content made by AI. A significant portion of this output is deemed low-quality AI content, a term for substandard, mass-produced content that is often nonsensical or dreamlike.
Based on user feedback that many people enjoy content created using AI tools, including AI artwork to informative clips, and we intend to provide users the ability to see more or less of that, based on their own choices,” said a company executive.
Scale of AI Content
The platform announced that there are currently over a billion videos on its service labeled as made with AI. In total, in excess of 100 million pieces of content are uploaded to the app daily, making AI-generated material a minor percentage of its overall inventory.
How to Adjust Settings
Viewers will be capable of reduce or increase the amount of artificial media they watch by opening the topic control option in the app and picking “AI-generated content”. Other topics that can already be controlled under the setting include current affairs, clothing, aesthetics, and movement.
Platform Guidelines
The platform’s policies oblige creators to label “realistic” AI-generated content, and it prohibits dangerous AI impersonations of celebrities or emergencies. Any believable artificial content that is without a tag can be removed under its user guidelines.
In addition, the service will henceforth attach an artificially created label to content made using its built-in AI features, or flagged by an cross-platform project for spotting AI-generated material. This measure is intended to deter users from attempting to circumvent the tagging system.
Educational Initiatives
The company is furthermore launching a two million dollar educational fund for specialists and organizations to create learning resources about using AI responsibly. This program will assist non-profit groups specializing in teaching coding and technology.
Content Safety Approach
The platform has justified its safety measures, during debate over plans to cut jobs for numerous review team members in Britain. TikTok is set to cut 439 jobs in its user protection department in its British office, with labor groups and online safety experts expressing worry that people are being substituted by machine-led review.
A trust and safety lead clarified that staff-based oversight would still have a role, but automated tools can protect employees by removing the most harmful content prior to it has to be seen by humans. TikTok stated a significant reduction in explicit and harmful content reviewed by content reviewers over the previous year due to intervention by its automated systems.
We believe it is crucial to combine people and machines to ensure user safety,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to reduce exposure to unsafe media as rapidly, which is where a significant AI assistance is making a difference work at speed.”
